Feedback is everything. Let me tell you a story. I made a new Antwerp Avenue collection.. It’s a lot more toned down than my other collections, but if you look closely, the sass is still there ✨
A few weeks ago, I was at Stylist Live with my team to launch Antwerp Avenue in the United Kingdom. It was the first time in a long time that I’d been so close to my customers, and I have a newfound appreciation for it. It’s what I’ve been preaching the whole time, but haven’t been practicing too much (raise your hand if you’re guilty like me 🙋♀️)
Between the “ohs” and the “wows” and the (great!) sales, we asked our potential customers for constructive, but rough feedback. Many of them said it was just a little ‘too bright’ for them, or ’too much for work’. Ouch, that hurt a little, but I’ve decided not to take it personally. Without touching the core of the brand, I’ve tried to make a small change. Today, I’m introducing the new Level Up collection as a result of the feedback. Do you like it?
Check out the collection - click here --> www.antwerpavenue.com/collections/level-up
Lots of love,
Jess